Page 21 - HPIC E-Magazine (January-2021)

News from Abroad

SAFE AND NATURAL
New boron-derived dishwasher liquid detergent

launched in Turkey

Turkey’s Energy and Natural
Resources Minister, Mr. Fatih Dön-
mez, recently launched a new Turk-
ish-made dishwasher liquid deter-
gent product, which will be marketed
under the brand name Boron.

“The raw material borax is a natu-
ral mineral element. In addition to
boron, other raw materials that do
not contain hazardous substances on
human health or the environment are
also used in the product,” Mr. Dön-
mez said at the launch event.

The new product will join others
that have been produced from boron lab technicians from the R&D depart- products were launched. In April last
under the Boron brand that do not ment of Turkey’s national mining year, Turkey introduced a new Borel-
contain petroleum-derived, chemical company, Eti Maden, were part of branded hand sanitiser, which is also
and phosphate components. the product development process, he derived from the boron element.
explained.
“Thanks to these ingredients, boron Turkey has a total of 3.3 billion
has quickly become the first choice of In January 2019, Turkey’s first tons of boron, equating to 73% of the
our citizens,” the minister said. domestically produced detergent pro- world’s total reserves, making Tur-
duct from boron was introduced, and key the world’s number one in terms
Female engineers, chemists and in November four new Boron detergent of reserves.

MARKETING SUPPORT
Univar to distribute Arylessence’s fragrances

in US and Canada

US-based chemicals destruction and industrial cleaning for Univar, lessence fragrances that are tested
firm, Univar, has announced an agree- said, “As a leading distributor of spe- and approved for use in a variety of
ment with American fragrances & fla- ciality chemicals in the HIC industry, products for household, industrial and
vours firm, Arylessence, to distribute we know that more environmentally hospitality cleaning, with uses rang-
its fragrances for selected product preferred fragrances and sensory ex- ing from dish soaps and detergents to
formats in the US and Canada. Uni- periences are a significant part of a air fresheners and car washes.
var said the deal will help expand its brand’s essence. The addition of this
portfolio of home care and industrial Arylessence line of fragrances to our As part of the agreement, Univar
cleaning (HIC) chemistries from pre- extensive portfolio will help provide will also carry a full line of Aryles-
mier speciality ingredients suppliers our customers across the US and Canada sence fragrances, which are compli-
across the globe. with a full-service, one-stop-shop ant with the US EPA ‘Safer Choice’
experience.” programme that supports consumer
Commenting on the deal, Mr. Aaron desire for environmentally preferred
Lee, Business Director of homecare This collaboration features Ary- “green” cleaning formulations.
Home, Personal & Institutional Care India January 2021 21