Page 22 - HPIC E-Magazine (January-2021)

News from Abroad

BRANDING STRATEGY
Nouryon renames Industrial Chemicals subsidiary

to Nobian

Dutch speciality chemicals firm, pean value chain for essential base
Nouryon, has renamed its wholly- chemicals under its own name and
owned, Europe-focussed, Industrial brand, while Nouryon will continue
Chemicals business to Nobian. The to focus on growing its leading posi-
Nobian brand will be introduced tion in global specialty chemicals.
through a phased approach in the
coming months, beginning with a “We will continue to be owned
new website. by Nouryon as we grow our business
under the new name Nobian, starting
The business is involved in the in Amersfoort, the Netherlands, and with the ongoing expansion of chloro-
production of salt, chlor-alkali and employs around 1,800 people with methane production in Frankfurt,
chloromethanes, which are essential manufacturing facilities in the Nether- Germany, to better serve customers
for the manufacture of disinfectants, lands, Germany and Denmark. in the pharmaceutical and construc-
lightweight durable plastics, alumi- tion industries,” commented Mr.
nium, pharmaceuticals and other pro- This branding change will allow Knut Schwalenberg, President of
ducts. The business is headquartered Nobian to develop its integrated Euro- Nobian.

COLLABORATION
Croda inks deal with Genesis Biosciences for

marketing probiotic cleaning ingredients

Croda, the UK-based spe- also offering several sus-
ciality chemicals company, tainability benefits,” the
has announced a global sales companies claimed.
and marketing agreement
with biotech firm, Genesis These natural probio-
Biosciences, expanding its tic ingredients continue
existing portfolio of sustain- to be effective several
able cleaning raw materials. days after application,
reducing the need for
Genesis uses its leading chemical-based cleaners.
capability to ferment bacteria The ingredients also
strains to develop safe and support good health and
natural microbial and antimi- wellbeing by creating
crobial products. “Our Evogen tech- The first phase of the partnership and restoring healthy microbiome on
nology is the result of years of R&D to will see the launch of two probiotic surfaces.
characterise natural beneficial bacte- ingredients, ‘Evogen GP 50x’ for use
ria and optimise high performing con- in hard surface cleaning products; Mr. Scott Tuchinsky, Croda’s
sortia for specific applications,” said and ‘Evogen ON 50x’ for use in odour- Sales Director stated, “This project
Mr. Peter Wallbank, Business Deve- neutralising products. “The superior will have a vital impact on the long-
lopment Manager, Genesis Biosciences. cleaning power of the two ingredi- term sustainability within consumer
“We are delighted to be working in ents uses application-specific bacte- cleaning. We are glad to be working
partnership with Croda to supply our ria strains to degrade a wide range alongside Genesis so that together,
Eco-benign Evogen technology to a of organic matter, providing not only we can offer the next generation of
wider global market.” extensive cleaning applications but cleaning ingredients.”
22 Home, Personal & Institutional Care India January 2021