Page 27 - HPIC E-Magazine (January-2021)

News from Abroad

MARKET TRENDS
Natural personal care products sales soar despite

pandemic

Global sales of natural and organic
personal care products are projected
to approach $12-bn, according to Eco-
via Intelligence. Although positive
growth is continuing, market growth
rates in every region have been affect-
ed by the coronavirus pandemic.

Initially stemming from Europe
and North America, consumer demand
for natural and organic products has
spread to every continent. The highest
growth in the last decade has been in
Asia, notes Ecovia Intelligence in the
second edition of their report on ‘The
global market for natural & organic
personal care products’.
Many Asian brands are launching organic personal care product sales in There are now over 30 standards for
natural and organic products to meet the US and Canada. natural and organic personal care
growing consumer appetite for ‘clean products. The highest number, as well
beauty’ products. China is now the The European market has also as adoption rates, is in Europe. “Over
largest market in Asia for this segment, been adversely affected by the pan- 70% of natural and organic personal
in spite of it being boycotted by many demic. Although many retailers and care products are certified in Germany
ethical brands, due to the almost com- professional outlets have been tem- and France. COSMOS and Natrue are
pulsory need for animal tests to import porarily closed during the pandemic, the most popular standards,” the mar-
cosmetic products in the country. there has been an increase from spe- ket research firm informed.
cialist retailers, drugstores and phar-
The COVID-19 pandemic has af- macies, and online retailers. The larg- However, the adoption rates of
fected the North American market the est market remains Germany where standards are increasing in almost
most, Ecovia noted. Emergency mea- natural and organic products now every region as they provide assurance
sures introduced during lockdowns have 10 percent market share. to consumers that products do not con-
has led to the temporary closure of tain contentious chemicals. In North
department stores, beauty retailers, as Standards America, sustainability schemes like
well as salons and spas. Such outlets Ecovia said that the adoption rate ‘Non-GMO Project’ are also gaining
generate over a third of natural and of standards varies between regions. popularity.
Spain’s Cosmewax doubles capacity

Spanish contract-manufacturer The compa- Valencia, about twenty kilometres
specialised in skincare and depilato- ny’s new cos- from its current site. It will cover 12,000
ries, Cosmewax, is reportedly invest- metics plant square metres, including a cosmetics
ing in new facilities for its cosmetics will be located manufacturing area, a warehouse,
division. The company is also reno- in the Parc and offices and laboratories. With
vating and expanding the facilities Sagunt, one of these new investments, amounting to
of its hair removal division in Jerez, Europe’s larg- 9-mn, Cosmewax intends to double
Andalusia. est business parks in Sagunto, its current production capacity.
Home, Personal & Institutional Care India January 2021 27