Page 38 - HPIC India

New Market Launches

SKIN & HAIR CARE
Naturally derived peptides to prevent silent

inflammation effects

BASF is offering Pept- causes diseases, and cent after one week, and 92 percent of
AIde 4.0, a new active accelerates the body’s participants stated that their skin felt
ingredient targeted at degeneration. The effects soothed, smooth and nourished after
preventing hair and skin of this process are almost one month. In another study, female
damage caused by silent invisible in young people subjects applied a leave-on body
inflammation. To develop – but it gradually creates lotion to their belly twice daily for 28
this plant-based product, deep damage to the hair days. Skin firmness increased by 27
BASF researchers used the power of and skin. percent after two weeks. In addition,
Artificial Intelligence by screening 79 percent of participants stated that
numerous peptides – short chains of “PeptAlde 4.0 is scientifically their skin was more supple and 82
amino-acids linked by peptide bonds – proven to prevent dry skin, discomfort percent of them reported increased
for their ability to help prevent the re- and loss of firmness, while soothing comfort after four weeks,” the com-
lease of inflammatory mediators such sensitive scalp prone to dandruff,” pany informed.
as TNF . With the help of a controlled BASF said in a press note. It is charac-
enzymatic hydrolysis process, these terised by four multi-functional plant- In clinical tests for the hair and
peptides were then unlocked from based peptides and consisting of scalp, male and female participants
organic rice proteins (Oryza sativa). between 12 to 17 amino acids. with sensitive or itchy scalps used
a shampoo formulation three times
Scientists have proven that un- BASF said clinical studies has a week for three weeks. Scalp red-
healthy lifestyles disturb one of the demonstrated the positive effects of ness decreased visibly by 9 percent
body’s most important defence sys- PeptAlde 4.0 on skin and hair. “For and the pH level of the scalp was 0.4
tems: inflammation. On the one hand, skin, a leave-on body lotion was units lower, which is equivalent to
acute inflammation helps the body to applied twice daily for 28 days by the difference between a sensitive
heal and fight off infection. On the female subjects who had dry, itchy and non-sensitive scalp. The sham-
other hand, however, silent inflam- or uncomfortable skin on their legs. poo was mild to the scalp, showing
mation fights against healthy cells, Moisturisation increased by 33 per- no disturbance of the level of sebum.
PREVENTING SPOILAGE
Multifunctional preservative booster from Ashland

US-based Ashland “The product will be that helps to protect the elasticity of
has launched Phyteq popular in formulations the skin.
Raspberry a multifunc- because end consumers
tional preservative booster increasingly read labels “Phyteq Raspberry fits perfectly
that acts as a preserva- that include products in- for global skin care formulations as
tive potentiator to protect spired by nature. Being it helps to reduce levels of approved
cosmetics from spoilage. readily biodegradable and preservatives or antimicrobials,
The globally approved, globally compliant, this which can reduce unwanted effects.”
biodegradable, multi- ingredient builds on its said Ms. Karine Deruddre, global skin
functional additive is based on a com- already well-known associated health care applications manager, Ashland.
pound occurring in different plants, benefits of raspberry,” commented “A technology that combines antimi-
which has been used for centuries Ms. Andrea Wingenfeld, global mar- crobial boosting with skin benefits
in traditional Chinese medicine and keting manager, Ashland. and has a favourable biodegradability
Ayurveda rituals. It is available in profile, is a great solution for cos-
two variations, Phyteq Raspberry N In skin care products, Phyteq metic formulators, especially when it
(natural) and Phyteq Raspberry I Raspberry performs as a strong does not require acidic conditions,”
(nature identical). antioxidant and free radical scavenger she added.
38 Home, Personal & Institutional Care India November 2020