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ratives for creating a platform for peo- est level, like we do all other reviews water, as also climate change related
ple to perform and lead. Dr. Sridhar in the organisation,” he noted. He risks. “Businesses need to measure
lamented that companies do not give also criticised the tendency amongst and understand how their operations
sufficient focus on capable and companies to cut costs by reducing and products impact the environ-
motivated people, as they do to capital trainings, benefits and remuneration ment,” he added.
expenditure, business diversification of employees whenever faced with
etc. “Talent and motivated mind- financial turbulence. Dr. Anju Singh, Professor, National
set are very much inter-linked with Institute of Industrial Engineering,
business growth and sustainability Dr. Singh pointed to sustainabi- stressed the need for sustainable
and has to be reviewed at the high- lity challenges related to availability of value creation.

MARKET TRENDS
Agarbathi Manufacturers Association estimates

30% increase in consumption

The All India Agarbathi Manufac- Further, good monsoons, uptick and address the festival rituals and
turers Association (AIAMA) estimates in the rural sector and government’s traditions of our country,” added
a 30% increase in consumption. thrust towards supporting domestic Mr. Ranga.
industries are positive impacts on
Mr. Arjun Ranga, President, AIAMA, the industry. “We believe there will It is also that time of the year
said, “Starting from Ganesh be a 30 per cent increase in demand when the industry introduces new
Chathurthi till New Year, it is a very during this festive season,” he said. products and fragrances and brings
crucial period for agarbathi (incense “While most of the manufactures out diverse variants of agarbathi
sticks) industry. Even though there have ramped up their production to for the festival season. While rose,
are restrictions on public functions address the festival demand, avail- sandalwood and jasmine are the
and pujas that may have an impact on ability of key raw materials like char- most popular traditional fragrances,
demand compared to last year, people coal, bamboo and joss powder will exclusive fusion-based fragrances
are continuing to pray and celebrate be crucial. We are hopeful that as of woody amber and fruity floral
festivals. The next three months will the festive season nears, we would fragrances are expected to capture
see an increase in demand for agar- be able to smoothen the availability the attention of consumers this
bathi, dhoop and related products.” with support from our government year.
INCENSE STICKS
Mysore Deep Perfumery ties up with cowsheds

in MP for ‘Gauved’ products

Incense sticks manufacturer, Mr. Ankit Agra- cleanse and create a positive aura”.
Mysore Deep Perfumery House wal, Director, MDPH The cups are available in the fragran-
(MDPH), has tied up with cow- said, “Gauved Sam- ces of Guggal and Loban, enhancing
sheds in Madhya Pradesh as brani cups are made its relaxing components, he added.
part of its ‘Gauved’ initiative, of cow dung. The The ‘Gauved’ initiative is aimed
in which it uses cow’s waste to cups are enriched at supporting cows and sheltering
make products. with the health and them by using their waste to make
spiritual benefits
As part of the collaboration, of cow-dung and products.
MDPH, which manufactures and herbs. Encompassing MDPH holds over 15% of the mar-
exports incense stick under the the natural cleans- ket share in the organised incense
brand name of ‘Zed Black’, launched ing properties of cow-dung, lighting stick industry. It also exports to coun-
eco-friendly, organic ‘Gauved Sam- the Gauved Sambrani Cup will not tries such as the US, Brazil, Ethiopia,
brani’ cups during Diwali. only purify the environment, but also Netherlands, Australia and Malaysia.
Home, Personal & Institutional Care India November 2020 11