Page 24 - HPIC-Magazine (Feb-2021)

News from Abroad

MARKET TRENDS
‘Toothpaste & mouthwash to account for two-third

of oral hygiene market’

Oral hygiene products are used to According to a new report com-  The COVID-19 outbreak has crea-
treat dental plaque/biofilms, dental piled by Persistence Market Research, ted hindrances for the growth of
caries, gingivitis, halitosis, periodon- the global oral hygiene products mar- the market as most non-essential
titis and peri-implantitis. Increasing ket is anticipated to experience a medical procedures are being
prevalence of these conditions across steady CAGR of over 4% during the postponed; this situation will
the world is expected to boost de- period from 2020 to 2030. Key take- persist in the first half of 2021 as
mand in the global oral hygiene pro- aways from the study include: well.
ducts market.
 The toothpaste segment is ex- “Rising awareness regarding
Several initiatives for oral health pected to account for more than essential oral care and increase in
awareness are being undertaken by one-third revenue share. prevalence of dental disorders will
leading oral hygiene market players.  Dental plaque/biofilms and den- boost the global oral hygiene pro-

Major companies such as Colgate- tal caries account for around 60% ducts market over the coming years.
Palmolive, Johnson & Johnson, of the dental problems, followed Wide distribution channel of oral
Unilever, and Proctor & Gamble are by gingivitis. These segments are hygiene products makes it more lu-
focused on spreading awareness re- expected to grow at a higher rate crative for expansion in the coming
garding good oral health and dental as compared to other indications. decade, where supermarkets/hyper-
hygiene. For instance, the Indian  East Asia and South Asia together markets will be the largest contribu-

Dental Association (IDA) drafted the hold more than 35% of the market tor. Low capital cost required for
National Oral Health Programme to value share. North America is a manufacturing oral hygiene products
address the burden of dental disease lucrative region with higher pro- will result in increasing number of
effectively for bringing about ‘optimal duct adoption, compared to other market players in future,” the report
oral health’ for all by 2020. regions. stated.

ALUMINIUM HANDLE
Colgate unveils toothbrush that uses 80% less plastic

A downside of brushing teeth is The outer cardboard packaging is made
the generation of large quantities of with 60% recycled content, all of which
plastic waste that cannot be easily is recyclable,” the company informed.
recycled. To tackle this, leading den- Colgate’s move is similar to
tal hygiene brand, Colgate, has rede- Dove’s recent launch of a refillable
signed its toothbrushes and launched deodorant stick, also in an aluminium
Keep, a manual toothbrush that uses case. There appears to be a slow but
80% less plastic than a conventional steady trend toward lifelong packag-
one. It has a lightweight aluminium ing and investing in an item that’s
handle, designed to last a lifetime, intended to last for many years.
and snap-on replaceable brush heads.
In its 2025 Sustainability & Social
Colgate has worked with US-based Impact Strategy report, Colgate had
recycling firm, TerraCycle to recycle said it wants to reduce toothbrush-
approximately 5-mn used toothbrushes “Keep will come with two bristle related plastic waste by 50%. Fur-
and other oral care devices over the variants (Deep Clean with Floss-Tip thermore, it will eliminate one-third
past 10 years, diverting them from bristles and Whitening with spiral of new plastics used in packaging as
landfill. The new toothbrush shrink the polishing bristles), as well as a cheek part of a transition to 100% recycl-
overall quantity of plastic needed to and tongue cleaner on the back of the able, reusable or compostable plastic
brush and ultimately discard or recycle. brush head to get rid of more bacteria. packaging by 2025.
24 Home, Personal & Institutional Care India February 2021