Page 27 - HPIC-Magazine (Feb-2021)

Cover Story

company’s other luxury brands in the
first quarter of 2020.

Impact on ingredients
Ingredient demand, according
to Kline, will closely follow product
consumption trends. Consequently,
ingredient groups such as UV absor-
bers, pigments, and hair fixative poly-
mers that are used, respectively, in
sun care products, makeup products,
and hair styling products could be
hit the hardest. Conversely, ingredi-
ents such as preservation solutions,
emollients, and mild-surfactant pro-
ducts are expected to have sustained
if not exceptional growth due to the
heightened use of hand soaps and
sanitizers.
Fig. 3: COVID-19 – probable impact on ingredients
Source: Kline Thus, the skin care segment
Growth outlook for ingredients
Ingredient group COVID-19 growth outlook

Antimicrobials Key ingredients of the formulation “chassis,” antimicrobials are essential and therefore will
continue to be used across all product categories. Kline also expects additional volumes coming
from lotion and hand sanitizer applications.
Surfactants Surfactants are largely used in rinse-off formulations (hair care and cleansers), which are proven
to be more resilient products during recessions.

Emollients Typically used in skin care formulation, this group also includes a significant proportion of
humectants used in oral care products (40% in volume). Emollients could be impacted by a decline
in professional and premium consumer products.
Rheology control Ingredients mainly used in oral care. Skin care, and hair care products account for a third of
agents overall volumes. While there will be some mild moderation in consumer frequency of use, stable
moderate growth is expected.

Emulsifiers Three-quarters of volumes are used in skin care products (leave-on); decline is anticipated due
to a fall-off in sales of premium skin care, mitigated by mass, masstige and budget products.
Conditioning These ingredients are mainly used in hair care, followed by skin care, antiperspirant, and
polymers deodorant products. Categories will be mainly impacted by the pressure on leave-on hair care
products.

UV absorbers Sun care products will suffer from the negative impact on recreational activities and tourism;
therefore, UV absorbers will likely be among the deepest impacted.
Hair fixative The consumption of hair fixative polymers – used in hair styling products – is expected to drop
polymers due to both a decline in consumer product uses and salon services. This ingredient category
could be among the most adversely impacted.
Colour cosmetic Formulated in makeup and hair colorants, ingredient consumption will dip due to a decline in
ingredients use/frequency of use and a sharp decline in the professional salon industry.
Source: Kline
Home, Personal & Institutional Care India February 2021 27