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News from Abroad

RECOGNITION
Clariant bags Frost & Sullivan’s innovation award

for its natural anti-aging ingredient

Clariant’s Active Ingredients busi-
ness has received the ‘Frost & Sul-
livan 2020 New Product Innovation
Award’ in the European sustainable
anti-aging active ingredients industry.

Clariant’s recently launched Preny-
lium, which uses the skin matri-
some concept to fight aging, was
recognised as leading the category
in terms of visionary innovation, new
product attributes and customer im-
pact. Frost & Sullivan assessed the
new highly-concentrated extract of able, 100% traceable, and on par with Deepest wrinkles were reduced by
morus alba root, a centuries-old trust- quality expectations,” the company 12.7% after four weeks and by 16.6%
ed ingredient in traditional Chinese informed. after eight weeks. Data revealed
medicine, against a number of bench- good improvements in smoothness,
mark criteria, including match to cus- Thanks to its rigorous cultivation supporting skin youthfulness. Skin
tomer needs, reliability and quality, environment, Prenylium extract con- plumping improved by 13.4% after
positioning, and customer experience. tains a 2,000% higher concentration eight weeks,” said Clariant.
of prenylated flavonoids than tradi-
“Rigorously trialled aeroponic tional morus alba root extract. These Clariant received praise from Frost
growth conditions, which require flavonoids provide a powerful tool to & Sullivan for ensuring that evolving
minimal water use and ensure plants naturally protect the skin matrisome consumer trends and potential op-
have access to the best nutrients, are from degradation and inhibit the en- portunities remain the touchstone for
complemented by the use of non-de- zyme which induces collagen dam- its development of highly functional,
structive ‘Plant Milking Technology’ age. “Clinical trials prove the active’s quality active ingredients that bal-
to obtain the extract. These practices highly effective contribution to anti- ance economic and performance value
ensure ingredient sourcing is sustain- aging and well-aging skin care needs. with sustainability commitments.

PARTNERSHIP
Amyris joins Rosie Huntington-Whiteley to create

new clean beauty brand

US-based natural ingredients sup- Clean Beauty Collaborative will Whiteley will be Chief Creative Offi-
plier and clean beauty firm, Amyris, develop a new line of cosmetics pro- cer.
and Rosie Huntington-Whiteley, ducts using the brand Rose Inc, and
a model turned business woman and build on the Rose Inc content plat- “The formation of Clean Beauty
founder of Rose Inc, have formed form. Launch of this new innovative Collaborative demonstrates Amyris’
a new company, Clean Beauty Colla- beauty product line is expected during strong commitment to continuous
borative Inc. This new business the third quarter of 2021. Ms. Caro- innovation of the clean beauty cate-
venture will further expand Amyris’ line Hadfield, President of Amyris’ gory. We believe cosmetics to be the
presence in the clean beauty space clean skincare ingredients business, next opportunity for us to transform
beyond its Biossance skincare and will be the CEO of Clean Beauty Col- to clean,” said Mr. John Melo, Amy-
Pipette baby & mother care brands. laborative and Ms. Rosie Huntington- ris President and CEO.
22 Home, Personal & Institutional Care India November 2020