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News from Abroad

ECO-FRIENDLY PACKAGING
Amorepacific employs Dow’s PE resins for fully

recyclable packaging

South Korean beauty and cosme- rials that work together to create pack-
tics conglomerate, Amorepacific, has aging that satisfies needs throughout
chosen Dow’s polyethylene resins for its lifecycle, the company informed.
tenter frame biaxial orientation – In-
nate TF – in its new recyclable pack- Dow partners with leading deter-
aging. gent brand in China’s to introduce
fully recyclable laundry packaging
Dow said the commercialisation of In another development, Dow has
tenter frame biaxially oriented poly- announced that its ‘Innate’ TF-BOPE
ethylene (TF-BOPE) films is a “break- chain to act on eliminating plastic resin has been chosen by Liby, a lead-
through moment in the future of sus- waste and optimise our sustainabi- ing laundry brand in China, for its
tainable packaging”. This is in line lity efforts together,” said Ms. Bam- packaging used to contain laundry
with Dow’s new sustainability target bang Candra, Asia Pacific Commer- pods. The first batch of the fully re-
of having all of its products sold into cial Vice President of Dow Packaging cyclable packaging has now become
packaging applications to be reus- and Specialty Plastics. available.
able or recyclable by 2035.
Mr. Yu Minho, Packaging Manager The joint effort between Dow, Liby
In a tripartite collaboration bet- at Amorepacific, added, “Our target and Fujian Kaida enabled Liby to pro-
ween Dow, Amorepacific and Flair of reducing 700 tonnes of plastic con- duce its fully recyclable laundry pack-
Flexible Packaging, luxury cosmetic sumption by 2022 is made possible aging for the laundry pods. Dow said
brand Sulwhasoo, clean beauty brand through strategic partnerships, such its Innate TF-BOPE was selected due
primera, as well as derma-cosmetic as embracing Dow’s best-in-class to its all-PE structure that allows the
brand illiyoon, will use all-polyethy- solutions. We chose to introduce Innate end-product to be recycled in existing
lene (PE) recyclable stand up pouch TF-BOPE resins in our brands – Sul- recycle streams, strong material pro-
for its liquid products. whasoo, primera, and illiyoon – be- perties offering high toughness in order
cause of its unique, fully-recyclable to reduce leakage during e-commerce
Flair Flexible Packaging was res- feature that also demonstrated strong transportation, as well as excellent
ponsible for designing and creating properties and great appearance.” optics for stand-up shelf appeal and
the stand-up pouch. touch and feel. Leading packaging
Dow said Innate TF resins offer manufacturer, Fujian Kaida, will be
“We are proud to partner with distinctive physical properties, which designing and producing the packag-
Amorepacific, a leading brand owner enable material substitution, film ing for these Liby’s laundry pods.
in the cosmetics industry, to rede- layer elimination and/or downgaug-
fine the possibilities for packaging. ing to reduce overall packaging ma- Earlier in July this year, Dow had
Collaboration is key in advancing a terials. Dow’s TF-BOPE film allows announced the brand extension,
circular plastics economy; thus, it is brands to design for recyclability TF-BOPE films, to its family of Innate
important for players across the value right from the start, choosing mate- precision packaging resins.
Beauty brand, ESPA, introduces recycling scheme

In an effort to ensure bathroom packaging including hard-to-recycle The brand joins beauty brands
products are disposed of correctly, plastic. The premium beauty brand such as L’Occitane, REN and The
UK-based beauty brand ESPA has has also adopted a new refillable Soap Co., which currently offer re-
introduced its ‘RecycleMe’ scheme, format for its ‘Essentials’ collection. fillable products in their portfolios.
allowing customers to return empty The brand’s new line comprises ESPA’s announcement also comes
beauty products from any brand di- nine everyday products blended weeks after P&G announced a refill-
rectly to ESPA to be recycled. Con- with essential oils in four fragran- able programme for a selection of its
sumers can send back their delivery ces. hair care brands.
20 Home, Personal & Institutional Care India November 2020